I am Hilda Moraa. Currently the CEO & Founder of Pezesha, A Digital Financial Marketplace for
the underserved in Africa..
Award-winning entrepreneur and author of “A Kenyan startup Journey” .
I have more than 10 years of experience in Fintech and working with multinationals to develop
innovations across Africa. Prior to Pezesha, I was the Founder & CEO of WezaTele, a value
add mobility service provider in Fintech & Supply chain sector that was started in 2009 and
successfully acquired in 2015.
I was part of the founding team of iHub Research, an initiative under iHub, Nairobi’s 1st
Innovation Hub.
I hold a Masters in Entrepreneurship & a Business Information Technology Degree from
Strathmore University, Nairobi, Kenya.
I was listed as of the top 30 innovators in Africa in 2018 by Quartz Africa. I was the keynote
speaker at the GES 2015 when President Barrack Obama was in Kenya for the event and still
feel very blessed to have shared a podium with him as one of my role models.


I must confess I am a workaholic but that said, I love to sleep. When I am not sleeping or
working, then I enjoy Yoga, meditation, listening to podcasts and wine tasting. I also enjoy
washing utensils, I find it to be mental therapy (I am weird, right?).